Whenever a task demands that out of all the infinite and wonderful possibilities out there in the world, we have to choose just one, I freeze. I want to focus, but my resistance to setting a boundary is powerful.
My rational self understands that a good boundary is a path toward depth, and it will help me avoid going down too many rabbit holes. But my emotional self wants it all, and understands the word "boundary" as "limitation". What if there is a better variation or a more interesting topic? If I do Topic A, what happens to all my interest in Topics B -Z?
I suspect that this ambivalence is one of the issues at the heart of my personal resistance to creating an online identity or brand. Stuck right out of the gate with a desire not to be limited to a single area or aspect of who I am, I end up not doing anything at all.
That said, my first response to the beat assignment was to step up and claim my expertise in the policy and operational issues surrounding garbage. I would cover waste prevention, toxics reduction, recycling, composting, and disposal (landfill, incineration, and energy recovery). With over 17 years in the field, I can happily bring depth and quality to the general discussion. Plus it sounded easy because I wouldn't have to do much background research to be able to offer something of depth and intelligence.
The thing is, that while my existing knowledge is strongest in trash, most of my interest and passion is around energy efficiency in the way we live and work. Why am I drawn to this topic? Heck, why not? I can't think of a subject that does a better job of touching every single aspect of our lives, or one that is richer in terms of people, planet and economics.
We know that every ton of trash or recyclable we do not create is the best ton. But the honest truth is that even those public agencies and companies who include waste prevention or Zero Waste in their missions do not give it their best effort because of the simple fact that every ton prevented is a ton of revenue lost.
This raises a huge red flag for me. It tells me that one key to success at slowing climate change or really addressing the 3P impact of mining, pumping, damming, and burning resources in order to squeeze the energy out of them is designing a system that rewards companies, countries, and people for using less.
For my blog beat, I hope to post a little bit about my own journey to lower my impact, and also some of the exciting examples of transforming our buildings and transportation systems, and the gobs of money companies are saving by going efficient. I ask for and welcome ideas and suggestions about a name for the blog, stories about other people's experiences, discoveries, and insights, and ideas about the kind of stories you would like to see.